Founder-Led Performance Marketing

Your Meta Ads,
Managed by a Founder.
Not an Agency.

I spent crores on Meta ads — my own money, not a client's. Now I bring that operator mindset to three brands at a time.

3.5 Years in D2C
2 Brands Built
4 Agencies Fired
3 Max Clients
Apply for a Free Audit
Akshat Agarwal — The Ad Founder
Akshat Agarwal IIT Delhi · D2C Operator

The Backstory

I've Been
Where You Are

IIT Delhi. Two D2C brands built from scratch — fashion and fashion accessories. Both bootstrapped, both scaled on Meta ads.

Over 3.5 years, I put crores of my own money into Meta. Hired four agencies along the way — from boutique to the most expensive in Indian D2C. The retainer was never the problem. The thinking was.

So I took over. Built my own frameworks. Learned what actually moves the needle when every rupee coming out of the ad account is yours.

Now I bring that to a handful of brands I believe in.

What You Get

Three Modules.
One Operator.

01

Meta Ad Management

  • Account strategy and structure
  • Daily budget management
  • Attribution monitoring
  • Audience and placement decisions
  • Weekly performance reviews

I log into your Ads Manager every day. Not a junior. Me.

02

Creative Strategy

  • Competitor and market research
  • Persona and use-case identification
  • Brief writing, hooks, messaging
  • Creative testing roadmap
  • Pipeline planning

Your team shoots. I direct what to make and why.

03

CRO Audit

  • Landing page analysis
  • Offer structure review
  • Checkout flow optimization
  • Prioritized recommendations

I find what's leaking. Your team plugs it.

Why Me

Operator Experience.
Not Agency Experience.

Max 3 Brands

Agencies juggle 20–50 accounts. I take three. When your ROAS dips at 2 AM, I'm the one checking.

Profit Over Revenue

I optimize for contribution margin, not ROAS screenshots. A 2x ROAS means nothing if your CM2 is negative.

No Handoffs

No account managers. No "let me check with the team." The person on the strategy call is the person pressing the buttons.

D2C Native

iThink, Bluedart, Gokwik, ShopFlow. I understand your shipping, your COD split, and why scaling spend doesn't always scale profit.

How It Works

From Application
to Results

01

You Apply

Short form. 2 minutes. Brand, spend, biggest challenge.

02

Free Audit Call

30-minute screen-share. I open your Ads Manager live and show you what's working and what's not.

03

Decision

Mutual fit, we start. No fit, you keep the insights. No follow-up spam.

04

Onboard

I take over within 48 hours. Weekly reviews. Direct WhatsApp access.

Pricing

Simple. Transparent.
No Hidden Costs.

All fees exclusive of GST. Ad spend paid directly to Meta by you.
Minimum commitment: 3 months.

Monthly Ad Spend Monthly Fee
Up to ₹6L ₹60,000 flat
₹6L – ₹8L 10% of spend max ₹65K
₹8L – ₹15L 8% of spend max ₹1L
₹15L – ₹50L 7% of spend max ₹1.5L

All three modules included — Ad Management, Creative Strategy, and CRO Audit.

Who This Is For

The Right Fit

This is for you if…

  • D2C brand selling physical products online
  • Spending ₹1L–₹50L/month on Meta (or ready to)
  • Contribution margin and profitability matter to you
  • You want a founder-operator, not a vendor

This is not for you if…

  • Hyper-scaling at any cost
  • Spending under ₹1L/month on ads
  • Agency looking to white-label
  • Want a team of 10 — it's just me

Hear From Me

Watch Before
You Apply

Akshat Agarwal
Video coming soon
01

Meta Ads Management

How I structure accounts, test creatives, and scale what works — from an operator's perspective.

02

Creative Strategy

Why creative is the real growth lever, and how I brief teams to produce ads that convert.

03

CRO Audit

The checkout leaks most brands ignore — and how fixing them changes your unit economics overnight.

3 Spots. 1 Founder.
Apply for Your Free Audit.

30-minute screen-share. I open your Ads Manager and show you what's broken — whether we work together or not.

Apply Now — Free Audit
1 You fill out the form
2 I review within 48 hours
3 We get on a free audit call

Currently accepting applications. At capacity? You'll join the waitlist.